Official video of my talk at Turing Fest 2016, during which I explore the skills a modern marketer needs to succeed. I used data from the community to backup my opinions and got the audience involved a number of times, something I always aim to do when I speak. Please note, the 'clicker' was faulty, hence the issues with that! I delivered this when I was Marketing Director at Administrate, I role I left at the end of 2016 in order to return to running Velocity. Turing Fest 2017 is on sale now!