Getgo Studio is Live!

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Getgo Studio is Live!

This is not the official Getgo Studio site! Head to getgo.studio for that! You can contact me regarding Getgo on +447807356677 or hello@getgo.studio

Getgo Studio launched for real in February 2019, and since then, I’ve been busy working on a number of video projects and getting the business out there!

What is Getgo?

Getgo Studio is a video production and marketing company, based in Edinburgh. There are two key ways we work:

1 - From our all-inclusive studio in Queensferry, just outside Edinburgh. The studio is ideal for filming simple video content, such as online courses, interviews, short videos for personal branding on social media and much more. You bring the amazing content and we handle the rest - filming, sound, light, direction and coaching throughout the shoot, props, backdrops, coffee, lunch and all of the editing.

Here’s a recent example featuring Gary Paterson, a Learning and Development consultant that wanted to create a series of videos to be used to raise his profile on LinkedIn.

Here’s what Gary thought about working with Getgo:

“I worked with the Getgo team to film a series of video clips to use on social media to help raise the profile of my business. The team at Getgo were awesome to work with. They put me at ease during the filming, gave me guidance, real-time feedback and coaching to help me achieve the impact I wanted from my videos, from set design to tips with my scripts, body language and using the camera for great results.

Mike and his team are true experts at film-making and production and the follow-up advice I have received has also helped me to post my video content and achieve much higher than expected engagement levels. I'll definitely continue my video journey with the support of Getgo Studio and would recommend that others do too”

We have set-prices for working with us in the studio, so please do contact me on +447807356677 or hello@getgostudio.co.uk.

2 - On-location, wherever you need us! I’ve got access to talent across the UK, meaning Getgo can build the right team for your needs and come to you to make it all happen. Some examples of our on-location work so far:

Chest Heart and Scotland St Andrew’s Ball 2018

Launch Video for ExecspaceVR

Online Course Videos for Tricres

Want to chat about working on-location with Getgo? Please contact me +447807356677 or hello@getgostudio.co.uk.

Stay tuned for our full site, launching soon!

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Mike, WTF are you doing?!

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Mike, WTF are you doing?!

I've asked myself that very question a number of times recently. My current scenario is like this: I'm standing at the top of a cliff and thinking about jumping into the water below for the sheer thrill of it. However, I don't know if there's a bunch of nasty, sharp rocks just below the surface that will shatter my legs. A leap into the unknown.

The question is in relation to my new business pursuit - the opening of a video studio. It's a completely new thing for me, and it scares the bejesus out of me every-single-day. Luckily, that fear is blended with excitement, curiosity and the conviction that what I'm doing is valid.

Recognising the problem

If you're reading this and know nothing about me, I'm a marketer and have been for over 10 years. I've always created content - blogging, imagery, conference talks and personal video. I've seen the evolution of social media, content marketing and everything in-between first-hand.

In the past two years, clients started to ask me to help with their video projects. Not the actual shooting of them, but the production, writing, directing and co-editing. All-of-a-sudden, I was working on video projects at a professional level.

Clients asked me to do this as I understood their companies, their people and their customers. That knowledge, blended with my marketing experience, made them put their faith in me to deliver.

Pic - Working on-location at Carlowrie Castle with Pete Jones

I was getting a massive kick from this work, and decided, that I would launch a company that offers my services, framed as video storytelling. That company is Velocity Insight, which has actually yet to launch, as I've been too busy working on video projects for clients, a result of word-of-mouth from the earlier pieces I'd worked on. Velocity Insight may actually not progress from here - more on that coming up!

'Mike, you're only partially solving a problem we have'

A particular client, pleased with the end-result of our project, told me that while these bigger pieces are vital, they have a need for smaller, simple videos. These videos cover things like interviews, internal communications, thought-leadership and so-on, all in a 'talking head' style. The problem was that they just can't make them happen. Why?

  • No suitable space within premises to film - too much noise, nasty backdrops etc

  • No access to the required tech

  • A lack of time/ability to edit anything they do manage to shoot

I've always found it very hard not to start thinking about creating a solution to a problem that is posed to me. At times, I've been guilty of rushing-in and very publicly telling the small part of the world that listens to me that I'm going to create the ultimate solution (file Concludent in that drawer). In this instance, I slowed down and went to a number of business owners I know and asked them if they had similar problems. The answer was a resounding 'yes Mike!'

Right, I'm going to create a studio!

The standing at the top-of-the-cliff began! I'll solve that problem by creating a studio where businesses, individuals and any one that wants to can come to have their content professionally shot, with a number of flexible backdrops and styles available. We'll then edit and supply the final versions. This solves all three of the problems from above. Easy.

That was the idea, and that's what I'm currently pursuing at great speed! After a lengthy battle to find suitable premises, I was alerted via LinkedIn (thanks Miles!) to a potential space, in the little town just outside of Edinburgh that I live in, called South Queensferry. From the moment I saw it, I knew it was right.

After brief negotiations, I agreed to take-on the space. The refurb will be complete by December, and then I'll be driving hard to get the studio ready for a January launch. So much to do. Watch this to see the studio as it stands:

What's the purpose of this?

Yes, the studio will solve a commercial problem, and there are customers already signed-up to use the studio next year, but there's more to it than that. I'm going to make a certain amount of time each month available to charities, youth groups, 3rd sector orgs etc to come and use all that the studio and our service has to offer in order to create the videos they need in order to have a stronger voice. Of course, this will be a free service.

I'm also working on a plan that would allow a small group of young individuals to use the studio and my/our coaching to create a strong profile for themselves. The crux of that has to be that they have a clear message to share or are looking to motivate their peers.

Pushing it forward

There are still a number of ducks to get in a row. The name of the studio being one of them! I mentioned Velocity Insight earlier and the fact that it may not progress. The reason being that I see the services it does/will offer as being a part of wider-work that should come out of 'Studio X' (the current working-title). More on the naming issue here:

There's also the fact that the space needs to be made suitable, equipped and ready as an environment where people will be comfortable and ready to do their best work!

Being scared, and addressing the doubters

Yes, the whole thing does scare me. It's not a small task, and I'm (as I tend to do), going it alone, certainly until the point where we are open and I bring in the tech-talent to work with. I am also of course still working with a number of lovely marketing clients, so 'busy' is a fair classification for sure.

I think that fear is healthy though. It keeps me on my toes. I've had a lot of support from those around me, and also, right here on LinkedIn, so thanks very much indeed for that.

I've also had a lot of doubters here. They don't think I'm capable as I've never run a video production business before. If that was a valid rule that was universally applied, then nobody would ever undergo a change of direction and make it a success.

The naysayers don't believe there's a need. There is. They say that it will fail. Perhaps it will, but not for lack of graft, craft and perseverance. It won't though.

The negators are just out to drag people down and attempt to negatively portray those they target. Advice is one thing, and always well-accepted, but sheer destructive negativity only benefits the likely very unhappy deliver of such sentiment, as it makes them feel better about their wretched existence. 🖕

Crowdfund

In order to make the facility as effective as possible, I need a certain level of capital. While I will be personally investing, I intend to run a crowdfund in November. The benefits for those that back it will be exciting and varied, and I'm really hopeful that people will get behind it!

If you'd like to be kept up-to-date regarding the crowdfund and progress of 'Studio X', please click here.





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Meeting Behaviours We All Hate | Part 1 and 2

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Meeting Behaviours We All Hate | Part 1 and 2

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My Recent Talk on Personal Branding at LinkedIn Local Edinburgh

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My Recent Talk on Personal Branding at LinkedIn Local Edinburgh

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Truth Bomb - You are NOT Gary Vaynerchuk!

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There's too much mimicry in the world today. None more-so than that of Gary Vee. Here's a Truth Bomb that delivers perhaps a hard message for some...

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